Sending business e-cards is a smart and inexpensive way to increase brand awareness among your clients and customers. Compared to traditional greetings cards, the e-cards offer unlimited reach and flexible customization options.
However, you shouldn’t treat business e-cards as regular e-cards. Rather, the business cards have a specific purpose. In order to get the most out of your e-cards, you need to analyze the true potentials of an e-card and use them accordingly. Below, you will find 4 expert tips to get better results with business e-cards.
1. Add Human Elements
Whether a marketing campaign will be successful or not depends on its ability of captivating the audience. And the most effective way to do that is to add human element in the campaign. An ideal business e-card should balance between the human touch and the sales pitch.
Try to identify what your customers expect to see in an e-card and deliver exactly that. If necessary, hire a professional designer to create an attractive e-card for your business. As you can’t impress your customers with the packaging, you can do it with an impressive design.
2. Don’t forget the CTA
After establishing the human connection, the next most important thing is to present your products and/or services. At the end of the day, the e-cards are actually a marketing tool with two distinct goals – increase your customer base and get more sales. Your e-card should stimulate those goals in a non-intrusive way.
You can do that by adding information about your latest products, services. You can also inform the customers about any promotions or offers you are running. Last but not the least, you can always describe how your products are better than others. In doing this, remember that shorter is always better.
3. Look Professional
The business e-cards you send are representing your business. Therefore, it is very important that your e-cards look professional. A poorly presented e-card could convey the wrong message to your customers. They might think you are not serious about your business.
Some common mistakes include low quality images, having typos in the text, using outdated designs etc. You should have a clear idea about the basic ingredients of a professional business e-card. Your customers should be impressed by taking a look at the e-cards you send. Also don’t forget to use updated information in your cards.
4. Send Cards Strategically
Okay, you have taken care of the design, human element, CTA, professionalism and all other sorts of things. But still you might not get the best result if you fail to send them strategically. Make sure that you have a separate list of partners, customers and clients.
If there are specific messages for one group, make absolutely sure that you not sending the card to another group. If possible, use separate designs for each of these groups. A custom design will make them feel more important and be more attached to your brand.
It is amazing how you can improve your brand and the business by paying attention to these small things. If you don’t have the time to take care of these things, you can hire a professional company to do it for you. Whichever method you follow, keep these rules in mind and you will get better results.